Urbanart is the brand that offers our consumers a unique way to express themselves through fashion and aesthetics. Offering our fans and consumers a wide selection of clothing, footwear and bags that are just as diverse as they are cool.
This year the Urbanart family decided to branch out into stadiums and get on the field with some of SA’s upcoming soccer stars, like Zakhele Lepasa. With a desire to integrate our brand into the urban culture and lifestyle surrounding soccer. They took us through their football style guide and showed us a little bit of their life off the pitch.
Urban Art X Soccer
World Cup fever hit us hard a few months back, as we sat glued to television sets or any screen that would allow us to catch a glimpse of the glorious matches taking place throughout Russia.
Just as our What Kind of Urban Artist Are You campaign focuses on nurturing and giving a platform to Urban Artists, we wanted to give recognition to soccer as a beloved national sport. Nostalgic for the days when we hosted our own World Cup, we decided it was time to get Urbanart (our beloved brand) in the game. So, off we went in search of the perfect pair to show us the ropes.
Luckily for us we got to pair up with some of SA’s hottest soccer stars, Wayne Sandilands and Zakhele Lepasa. With a desire to integrate our brand into the urban culture and lifestyle surrounding soccer, we just knew these guys were the ones to help us through our soccer adventure.
See exactly what we got up to in the the video below:
Final Thoughts on Life Off the Pitch
They took us through the dribbles, the sprints and the various kicking styles as a natural talent, a developed skill and show us exactly what makes football so much fun! While we exposed them to our expertise in the realm of fashion, and how it can be could be used to express your individuality.
A day was spent dribbling, sprinting and learning the various kicking styles – we weren’t very good, but practice makes perfect, right? Plus, with the right pair of UrbanArt shoes, anything is possible.